Gone are the days when men were the main buyers of home technology products and gadgets. After taking the reins in other areas, women now are becoming the ones in charge of home electronic purchases as well (61% of those, to be exact) (Girlpower Marketing, 2017)-
In fact, women control over $20 trillion in global spending, they represent a growth market bigger than China and India combined (Girlpower Marketing, 2017), and in light of recent worldwide scandalous sex misconduct shaming – it’s probably safe to say women are on the verge of becoming one of the most influential groups in the world.
Looking for the perfect gift this holiday season? We decided to celebrate this feminine uprising and dedicate this holiday season post to the strong, courageous women of 2017, with a list of must-have gadgets for the women of the 21st century.
Here it is – 4 gadgets for strong 2018 women:
Finally, marketing advisors are beginning to realize that addressing women doesn’t necessarily mean pink products or shiny watches. Let’s take a look at some of the latest gadgets that are actually targeting women’s utility requirements, rational thinking, and convenience needs, rather than nurturing stereotypes –
Voice assistant car add-on. Okay, so no gadget list can miss the smart speakers, obviously. But the real brilliance is in the mobility: the virtual assistant’s car add-ons make the original dot so much more practical, with navigation abilities and connectivity to the car’s entertainment system. Now that is what we call a gadget well designed for the juggling woman.
Smart oven. Now, is there anything more useful than a drop and go smart oven? If anyone thinks weekdays are a reasonable time to cook anything that requires more than 10 minutes, they probably haven’t tried doing it after school, between the kids’ activities or after a long day at the office. The smart countertop oven that can cook practically anything while barely requiring any directions or human inputs at all, is a genius approach to ease the life of today’s busy homemaker (and yes, they are still usually women, only now they have less time…).
Chic wearables. Okay, now, before you say anything, just think about it for a minute: yes, this qualifies as a beauty or a jewelry product. However, and this is quite the differentiator, it is not aimed at engaging women in a constant chase for the ultimate, unachievable looks, but for good health and self-care. And if that’s the case, then what’s the harm in making it fashionably wearable…?
Smart lock. Today’s smart locks are designed to address security and convenience purposes, which is another way of saying that this is a gadget designed with both women and men in mind. But as such, it introduces another way to empower women homemakers as well as working women and mothers, by enabling them to ensure safety pathways without the hassle of manual locking. With powerful locking mechanism and advanced connectivity features, this gadget not only gives you security; it also gives you greater control over your home, which makes it a perfect gadget for a 2018 woman.
It’s just not about the pink
So if you’re wondering which gadget to get for your woman friend, partner or family member, remember this –
It’s not the pink that matters; it’s the way it makes her life easier, happier or more productive. This is a new era for women, and technology is quickly catching on. We all should too.
Take a look around and find out why this is the perfect holiday gift